10,000 Followers and 0 Sales?

Deborah Stefani

Paying Attention Creates Reality!

If you’re excited about the number of followers you created and confused about having no sales, perhaps you got caught up in the follower craze. It’s important that you remember people are not numbers and it’s people who make the decision to purchase from YOU.

There is no other way to go around the effort you have to put forth in allowing people to get to know you.

Ask yourself, how am I presenting myself in my profile?
Am I representing my true value and expertise in my field to bring good into the world? Do my words really express who I am?
If in doubt, take a hard look and redefine your profile.

How to Make Yourself Known?
Start out on the right foot by Shaking Hands with your followers. Make it a point to visit each new follower’s profiles and websites to get to know them better. Send a DM allowing them to get to know you a little better, too. Not the typical “Thanks for following, visit my website etc” but a sincere acknowledgement or comment on what they are doing.
Build Creditability.
Focus on adding value to your network. All your actions represent creditability and trust. Go outside yourself and be the client you want to attract. Demonstrate your integrity. Be honest and vulnerable.
Create and Build Trust.
Engage in conversations. Look for people asking for help. Become part of the solution or lead them in a direction to find a solution, even if, your business is not the answer to their problem. Give from the heart.

Create High Energy to gain High Quality Customers.

How to Keep your Customers?
Serve them well. The first time and afterwards, go out of your way to ask if there is anything you can do to help them. Take time to address a problem or suggest ways to maximize their purchase to apply to their needs. Create a system to encourage word of mouth advertising. Treat your customers in the spirit of team players.

Of course, you can always count on me to help you set up your Soft selling Target Market Campaign.

Food Drive Tweetups?

deb_lrgEvery weekend, there’s plenty of events to attend and fun things to do, especially after the summer heat is behind us.

As we go about our busy lives concerning ourselves with our own activities, I wonder how many of us stop to think about others that recently became less fortunate, losing their jobs and homes.
Too many  hardworking Valley families are still on the brink or in the process of losing their jobs and homes with no luck in finding employment that pays equal to the income they earned last year. 

Today while relaxing outdoors, reading the Gilbert Tribune, I came across an article about local Food Banks being critically low in food donations.

I was shocked.

I’m guilty of taking it for granted and assuming somebody else in the Valley was concerning themselves with community food drives. It never dawned on me to think everyone is just as preoccupied in their lives as I am.

Then I became amazed and inspired, reading further in the article describing how one Teenager made a huge difference going door to door collecting donations in his neighborhood.

I thought about the Power of Twitter and other Social Media Sites.

After all, we’ve shifted from the “Information Age” to the “Communications Age”, how easy can it be to bring attention to community Food Banks being in critical need of donations?

All of us are building relations with each other, what better way to strengthen relationships by working together for a worthy cause?

Could our passion to share and help others turn into a collective action to help stock local community food banks with donations?

I envision “Food Drive Tweetups” hosted by various local restaurants throughout the Valley.

The challenge? Whoever brings in the highest number of canned goods wins a Free Meal! 

A worthy reward for a worthy cause.

While most of us don’t have the luxury of time as the teenager making a difference by collecting donations door to door, we can make a difference together as a collective group and have some fun doing it.

What a great way to meet up with each other contributing back to our communities in real life!

To start, I’m looking for restaurants willing to host a Food Drive Tweetup and provide a reward to the person who collects the highest number of canned goods. Or anyone that would like to jump on board and help organize Food Drive Tweetups.


Let’s talk! I’ll call you at a convenient time.

Name:
Email:
Phone:
Best Time To Call:
Morning
Afternoon
Evening

woman_headache3_huge_challenges1If you don’t have a well planned system to attract, engage, convert, and retain customers, then you’re Twittering as a HOBBY, not as a business.

Most Small Business Owners have a piece-meal approach to Twittering and are figuring it out as they go along.

Well, guess what? EVERYONE is running into the same challenges.

1. Of course, time is always of the essence.
How much time are you spending on Twitter? Are you spending way too much time and not seeing any results?”
The average Return on Investment (Twitter Sales) is within 90 days when using a strategic approach. If you’ve been Twittering without a strategy, it’s very likely your (ROI) will be double the average time to 180 days. (Read on for a solution for saving time.)
2. Trendy Software and Technology
The second most time consuming energy, told to me by my customers is chasing down software programs, registering, learning how to configure and still not sure if it’s effective for you.
Chasing down trendy software and getting side-tracked in Technology is usually non-productive, when you could be connecting one-on-one with a potential new customer.
(Read on for a solution to save more time.)
3. Then there’s the question about balance.
How often do you send your pitch message? When is natural tweets in balance with your natural tweets? Too much or too little?
Time and timing is all about successful Twittering. Small Business Owners are building a new customer base using the same ratio that’s working for Large Corporations: 80% of Natural Messages mixed with 20% of Pitch Messages.

Natural messaging is the opportunity to build your business’s image, establishing trust, creditability and personality by helping others or sharing relevant information. Pitch Messaging is announcing special sales, new products or events, etc. This ratio of balanced messaging is called Soft-selling, the difference between talking with a potential new customer verses talking at them.

So how is all this put together into one strategy? Plan-Write-Track
Planning one month in-advance to automatically execute daily sublte Pitch Messages, centered around your scheduled time, provides the freedom for you to simply focus on your natural messages, building relationships, while staying in balance with the 80%-20% ratios.
Writing sublte Pitch Messages and tracking each one, enables you to monitor, measure and fine tune your campaign.
To date, Twitter is the only real-time Media offering the most direct and cost-effective approach to capture and retain new customers. Targeted in your neighborhood or around the world, you can see positive sales results using a soft-sell method, knowing your time spent on Twitter is well worth it.

Need help with Twitter Campaign?
Go to my website. or do it yourself.
Either way, I’m always here to help!

tweetmonial

tweetmonial1