| Twitter Success Stories
 How time flies in a Twitter world. In a few short months, our single-unit store in New Orleans has plunged into the deep end of the social-media pool. We have added our Twitter handle (twitter.com/nakedpizza) to all carryout menus and box toppers and our company website. We've provided a link to sign up in our e-newsletter, sent to about 5,000 opt-in recipients on a biweekly basis. In the coming weeks our Twitter handle will appear on the 5,000-plus pizza boxes that go out the door every month and will be featured on more than 60,000 direct mail pieces sent to addresses within 5 miles of our store.[more]
 The James Store is a 63-year-old clothing boutique located in Granville, Ohio. With its charming brick façade, big bay window and colorful awning, the store seems the product of another time. And in many ways it is – or was, until just a couple of years ago. That’s when the James Store set up shop online and shortly thereafter began using Facebook, YouTube and Twitter to attract new customers and “build relationships and communicate with customers both locally and around the country and the world,” said Peter Morse, the James Store’s marketing director.[more]
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